Manage Ads and Other Suggested Content on Your Echo Devices with a Screen

Personalize your ad preferences and select other suggested content to display on your Echo Show.

Note: Settings menu items for the Echo Hub and Echo Show 5 (all generations) may vary, and those devices will receive a software update soon.

The Echo Show displays recommendations for new movies, shows, products, and more. These ads are marked with Sponsored at the bottom of the screen. You can't turn off these ads, but you can skip an ad by swiping from right to left on the screen.

Manage Interest-based Ad Preferences

Interest-based ads are also referred to as personalized or targeted ads. We show interest-based ads to display features, products, and services that might be of interest to you.

To turn Interest-based ads on or off, select the Cookie preferences option in Manage Your Alexa Data, Alexa app, or on your Echo Show.

In the Alexa app:

  1. Select More.
  2. Select Settings.
  3. Select Alexa Privacy.
  4. Select Manage Your Alexa Data.
  5. Turn on Cookie preferences.

On your Echo Show:

  1. Say "Go to settings," or swipe down from the top of the screen and select Settings.
  2. Select Privacy & Permissions.
  3. Select Alexa Privacy.
  4. Select Manage Your Alexa Data.
  5. Select Cookie preferences.

To help personalize your ads, activate Interest-based ads and go to Improve Your Recommendations. Select items to include or exclude from interest-based ads.

Note: You may still see ads provided by Amazon that aren't based on your interests. For more information, see our Privacy Notice.

Hide a Specific Ad

An ad can be hidden for 30 days by selecting the information icon in the bottom right and then Hide. Providing feedback on an ad that’s offensive or inappropriate will hide the ad for 30 days and trigger an investigation.

Customize Other Suggested Content

You can also customize other content on your Echo Show home screen. This content doesn't have Sponsored at the bottom of the screen. This includes content such as Amazon Shopping Recommendations, Your Frequent Orders, and Explore Local Places.

To learn more, go to Customize the Home Screen on Your Echo Show.

For more help, go to: