About Prime Day

Prime Day is a global shopping event with deals exclusively for Amazon Prime members. This year, Amazon will celebrate Prime Day from 00:00 on 8 July, right through to 23:59 on 11 July 2025.

Looking for the deals? Visit the Prime Day page to shop for specific deals and promotions on items.

Prime Day offers a variety of deal types. On Prime Day, these deals are exclusive to Prime members.

Who Can Participate?

Prime Day Deals and promotions are available to all Prime members, including:

Note:
  • Prime Video members must upgrade to a full Prime membership before being able to avail of any Prime Day deals.
  • If you're not a Prime member, you can still purchase items at the non-discounted price.

You can visit the Prime Benefits page to change or manage your Prime membership. Not yet a Prime member? You can Sign up for the Amazon Prime Free Trial and start shopping exclusive deals today.