Amazon Games Privacy Notice

Last Updated: May, 14 2025

This Amazon Games Privacy Notice ("Games Privacy Notice") supplements the , and provides additional information about your options for how we use your personal information and how you can manage your privacy. Except as described below, Amazon Games follows the same privacy practices as described in the .

This Games Privacy Notice applies to the following services (the "Amazon Games Services"):

  • Amazon Games iD, including the Amazon Games iD website;
  • Any game we publish that directly links to this Games Privacy Notice;
  • Any of our websites that directly link to this Games Privacy Notice; and
  • Any community event or other offering we provide that directly links to this Games Privacy Notice.

Amazon Games iD accounts are not Amazon accounts. This Games Privacy Notice identifies the differences in how you can manage and make choices about your personal information for the Amazon Games Services.

Controller of Personal Information

Amazon Europe Core SARL, 38 avenue John F. Kennedy, L-1855, Luxembourg is data controller of personal information collected and processed through the Amazon Games Services. You can contact us at games-privacy@amazon.com if you have any concern about privacy related to the Amazon Games Services. For additional disclosures that are required by the EU GDPR and UK data protection laws, see the .

What About Cookies and Other Identifiers?

To enable our systems to recognize your browser or device and to provide and improve Amazon Games Services, we use cookies and other identifiers. For more information please read our Games Cookies Notice.

What About Account Linking?

If you have linked a third-party account or an Amazon or Twitch account to your Amazon Games iD account, you can learn more about account linking here and manage those links by visiting the "Account Linking" section on the Amazon Games iD website. If you link a third-party account, we may receive information about you from the third party. We do not share your personal information with the third party except to receive an authenticated login signal. You may only link an Amazon account if you are over the age of 18 or a Twitch account if you are over the age of 13.

What About Advertising?

We provide ad companies with information that allows them to serve you with more useful and relevant Amazon Games ads and to measure their effectiveness. We never share your name or other information that directly identifies you when we do this. Instead, we use an advertising identifier like a cookie, a device identifier, or a code derived from applying irreversible cryptography to other information like an email address. For example, if you have already downloaded one of our games, we will share your advertising identifier and data about that event so that you will not be served an Amazon Games ad to download the game again. While we do not share your specific actions like in-game activity with ad companies, we may share an advertising identifier and an estimate of the value of the ads they show you on our behalf so they can serve you with more effective Amazon Games ads. Some ad companies also use this information to serve you relevant ads from other advertisers. You can make choices in relation to these uses of your personal information by going to the Your Ads Privacy Choices for Amazon Games page. The choices you make for your Amazon Games iD account are separate from the choices you make for your Amazon account. Please see the “What About Advertising?” section of the Amazon Privacy Notice for advertising choices related to your Amazon account.

What Choices Do I Have?

The Amazon Games Services may include settings that provide you with options as to how your personal information is being used. If you have any questions as to how we collect and use your personal information, you can contact us for assistance at games-privacy@amazon.com. The choices you make for your Amazon Games iD account are separate from the choices you make for your Amazon account. Please see the "What Choices Do I Have?" section of the Amazon Privacy Notice for choices related to your Amazon account.

  • Account Information, Access and Deletion: If you want to view, add, update, or delete information related to your Amazon Games iD account, please login to your account on the Amazon Games iD website. When you update any information, we usually keep a copy of the prior version for our records. In addition, subject to applicable law, you may have the right to request access to or delete your personal information. If you wish to do any of these things, login to your account on the Amazon Games iD website and go to the "Privacy" section on the Amazon Games iD website, or if you do not have an Amazon Games iD account, please see this page for more information.
  • Communications: If you do not want to receive email or other communications from us, you can unsubscribe using the unsubscribe link at the bottom of our emails or adjust your Communication Preferences on the "My Account" section on the Amazon Games iD website. If you don't want to receive notifications from us on the device(s) from which you access the Amazon Games Services, please adjust your notification settings in the device(s).
  • Personalized Ads: You may adjust your personalized advertising preferences for your Amazon Games iD account by visiting Your Ads Privacy Choices for Amazon Games.
  • Third-Party Settings: You may be accessing Amazon Games Services from devices such as a mobile device or gaming console, or through certain third-party gaming services. These devices and services are operated and managed by third parties and are subject to their respective terms and privacy policies. Please see information provided by your device manufacturer or third-party gaming service provider to manage your privacy settings for the applicable device or third-party gaming service.
  • Manage Your Child's Information: The Children and Teen's Privacy section below describes our practices for collecting and handling personal information of children and teen users. In addition to data we collect, your child may be able to share information publicly and with others depending on the products and services they use. If you are a parent or guardian and you have given us permission to collect personal information from your child, you can manage those permissions and learn more about managing the privacy and safety settings of your child's account by visiting the "Family" section on the Amazon Games iD website. Depending on your choices, certain features may be unavailable to your child. If you withdraw the permission you have provided for your child's Amazon Games iD account, they will no longer be able to play and may lose gameplay progression for certain games. In addition, your child may be accessing Amazon Games Services from a device or third-party gaming service. Please see the above section on Third-Party Settings for more information.

Children and Teen's Privacy

Some of the Amazon Games Services will provide a different experience based on what we know about a user's age and their country of residence. For example, we apply a higher level of default privacy settings to younger users. For parents or guardians, please see the "Manage Your Child's Information" Section above to see how you can manage the permissions and privacy settings for your child's account. We do not use data from children or teens to show them personalized ads.

If you are a child and want to see more information on how we handle your personal information for the Amazon Games Services, please read our Amazon Games Children's Privacy Notice.

Users who identify as under the age of 13 (or the age specified by law where they are located), are required to obtain consent from a parent or guardian before they can use certain Amazon Games Services. We do not knowingly collect personal information from such users without the consent of a parent or guardian.

For teenagers under 18, please discuss with and review this Games Privacy Notice with your parent or guardian. We urge you to never give out your real name, address, or phone number while online.

Contacts, Notices, and Revisions

If you have any concern about privacy related to the Amazon Games Services, please send a thorough description to games-privacy@amazon.com and we will try to resolve it.

Our business changes constantly, and our Games Privacy Notice will change also. You should check our websites frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your Amazon Games iD account . We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past unless we have the consent of affected customers.

Examples of Information Collected

We process your personal information to operate, provide, and improve the Amazon Games Services that we offer our customers. Examples of Information Collected include:

  • your username, email address, age, and location when you create your Amazon Games iD account.
  • your device information including the unique online ID connected to it, and gameplay data when you play our games, for example when you unlock achievements or if your device has problems.
  • your chat data or other content data that you upload or share when you interact with other gamers.
  • your facial features when you upload a photo to make an in-game character.
  • your preferences when you choose your in-game settings.