Children's Privacy Notice

Children's privacy is important to Amazon. This notice applies to the Amazon services intended for children that link to this page, and, together with the Amazon Privacy Notice, describe how we handle personal information we collect from children under the age of 13 ("child" or "children") when using these services (for example, when using a child profile).

This information is provided to help you, as the child's parent or guardian and account owner, to understand how Amazon processes your child's personal information in connection with these services and what controls we offer you. It will help you to make informed privacy decisions for your child and to help them understand their rights and how to safely use these services. If you are a child and anything here is not clear, please speak to your parent or guardian for help.

What Personal Information Does Amazon Collect From Children?

When we provide these services, we may collect and process, and children may share, children's personal information ("Child Personal Information").

Child Personal Information could include, for example, name, birthdate, voice, photos, videos, location, and certain activity and device information and identifiers.

For What Purposes Does Amazon Use Child Personal Information?

We use Child Personal Information to provide and improve our products and services, including personalizing the experience and recommendations for children, communicating information, complying with legal obligations, fraud prevention, enforcing parental controls, and giving parents or guardians visibility into how their children use our products and services.

We will not serve interest-based ads to your child when they are using an Amazon child profile.

Does Amazon Share Child Personal Information?

We share Child Personal Information only as described in our Privacy Notice. Your child may be able to share information publicly and with others depending on the products and services they use.

What Choices Do I Have?

You choose whether to give us permission to enable these services for your child, and we make controls available so that you can remain involved in your child's use of these services.

To learn more about revoking permission for a child or how to review or delete Child Personal Information, please contact Customer Service. For Amazon Kids, you can also visit the Manage Parental Permission page.

Please note that if you withdraw the permission you have provided for your child or request deletion of Child Personal Information, certain services and features may no longer be available.

If you have any questions or objections about how we collect and process Child Personal Information and how to exercise your rights on behalf of your child please see the Amazon Privacy Notice.

What About Information Collected By Third Parties?

This notice does not apply to the practices of any third-party services (including apps, skills, and websites) that may be accessed through an Amazon product or service. Before using any third-party service, you should review the applicable terms and policies to determine their appropriateness for your child, including the service's data collection and use practices.

Still Have Questions?

Please contact us at: https://amazon.co.uk/gp/help/customer/contact-us/