Limit Interest-Based Ads in Apps

An Advertising ID is a user-resettable, unique, random identifier we make available to apps on certain Fire devices for advertising and analytics purposes.

You can instruct apps that use your device’s Advertising ID not to use that ID to build profiles or show you interest-based ads:

1. Swipe down twice from the top of the screen to show Quick Settings.
2. Tap the Settings icon.
3. Tap Security & Privacy and then tap Advertising ID.
4. Tap the switch next to Interest-based Ads to turn this feature on or off.

Tap Reset if you want to create a new Advertising ID for your device.